




In this current climate of the credit crunch, with fears of a looming recession, and with bills on the increase, it’s easy to see why people have taken to monitoring the amount of energy they use with a view to reducing what they can.
There are various makes and models on the market at the minute, claiming that they can show you all those silent but deadly energy guzzlers, and suggesting that they will help you cut your energy use and electricity bills.
So here are my Armchair Activist Top 5 Energy Monitors – one for every budget!
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There has been a significant amount of excitement reverberating around the office today, as this brand new Morphy Richards Ecolectric Toaster burst onto Ethicalsuperstore.com.

So it looks good, but what exactly is so ethical about this particular eco-friendly toaster?
Well, this little toasting device is truly cunning in the extreme; whilst being aesthically pleasing for those who like to have a trendy kitchen, more importantly the rather snazzy design incorporates a smoothly sliding fully closing lid which keeps the heat in and cooks your toast extra-fast. When monitored with the assistance of a handy Ecosavers Energy Monitor , second for second it does use around the same amount of electricity as the average conventional toaster, but the significant fact is that our new favourite domestic appliance cooks a fantastic slice of breakfast perfection in less than half the time. Ergo – less energy consumption, top notch eco-friendly energy-saving credentials, and great for people such as myself who are rather impatient for their hot and crunchy snacks…
And we should know - a significant proportion of this morning was dedicated to ‘crucial product testing’ and ‘vital experimentation’, involving a rather large loaf of bread which was quickly browned and subsequently demolished.
The results of our rigorous research were conclusive - this new energy-efficient Ecolectric Two Slice Toaster is a must.
And to add to all of this toastalicious excitement, here are our top ten toasty facts for you to consider:
- 1 - Toast cannot be faxed
- 2 - Toast can never be eaten raw
- 3 - Toast is biodegradable
- 4 - Toast will not stick to sellotape
- 5 - Toast could be made into a hat
- 6 - Toast is not USB compatible
- 7 - Toast could be Mr. T’s surname
- 8 - Toast is not to blame for the weather, blame it on the boogie
- 9 - Toast can be used as a frisbee
- 10 - Toast is its own plural
For these and more insightful toast related facts check out toastfacts.co.uk. And get munching!
Something that came to my attention about a month ago (and which I have successfully managed to block out since) has resurfaced thanks to our friends over at TreeHugger. The aptly named Shit Box is supposed to be the answer to all of your festival toilet troubles.
The creator, who also founded the footwear retailer Office, is Richard Wharton who has since set up the Brown Corporation to manufacturer his little brown brain child. It is a portable, flatpack, lightweight cardboard toilet designed for outdoor use when you need it most. It’s designed to be reused with the use of degradable poop bags – 10 of which come with the Shit Box.
So next time your kids are desperate for the loo in the car, or you’re at a festival and are dreading the long drop – just think – you could be sitting comfortably on a cardboard box, in the comfort of your own tent, emptying your bowels in style!
Seriously though, it’s quite impressive and its eco-friendly credentials aren’t bad either. Made with 70% recycled cardboard, with all of the components degradable, this novel idea might just prove to be popular, not least with eco-conscious festival goers.
We already have self contained solar showers, biodegradable tent pegs, and floatable dinner sets!
So why not add a Shit Box into the mix?
Have a look at other innovative uses for the humble cardboard box over at Ethical Superstore.
I wonder what’s next . . .
(Image via LittleJackShit)
Well, it’s supposedly summer time which means that the majority of people are off on their holidays sometime soon! And we all know that style and convenience can’t afford to play second fiddle to cumbersome and unsightly ‘travel gadgets’ these days. Luckily, MSN have compiled a Top 8 of 2008’s Coolest Travel Gadgets to take the stress out of choosing the right piece of kit to make your holiday run smoothly.
From camera tripods to motorized luggage cases; there really is something for everyone. Two products in particular caught my eye, though. Yes, Ethical Superstore stocks 2 of the 8 products featured; the Indigo LED Wind Up Lantern, and the Powermonkey eXplorer Portable Solar Charger (pictured) grace both the Cool List and the pages of your favourite one stop ethical shop!
Not only does that mean that Ethical Superstore makes it easier for you to shop by ethics, but also maintains a sense of style, of cool, and of sophistication. Check out the range of travel gadgets available that didn’t quite make the Top 8 this time around . . . . There’s always next year!

Fig 1:Flooding, photographed by MarilynJane via
With threats of floods this weekend and many parts of the UK set for a rainy spell, do we really need to save water? My Dad has always argued that saving water when you live in Manchester is a waste of time. Water is everywhere – why are we trying to save it?
Well the answer is more complex than you might think. To one degree my dad is right – we often have more water than we know what to do with. However, the environmental impact of water goes way beyond its use as a raw material.
Consider the cost of actually pumping water around. While some places in the UK have gravity fed systems – large parts of the South East, South West, Midlands and East Anglia use pumps to move water around. More water used, more power required to move the water.
Consider the cost of handling and treating sewage. According the Environment Agency, 10 billion litres of sewage are produced in the UK every day. The treatment plants use energy and require the delivery chemicals, sand and gravel to make the process work. The resulting sludge often gets taken away by the lorry load for landfill, land reclaimation and farm usage. (Of course it could be used as the input to a bio-gas system – but not much sign of that happening in the UK yet!)
Consider meeting our UK obligations under the EU Habitats Directive where the UK committed to reduce the water usage around the Natura 2000 protected sites by an equivalent amount of water as used by 1.5million people. There are 414 sites in the UK where flora and fauna will be endangered if we do not reduce the ground water abstraction. Back in 1992 the targets for 2010 probably looked easy to achieve – now in 2008 – things look a little tougher.
So it may be chucking it down for all of January but there is still a whole host of good green reasons to save water. If you’ve got an old style cistern on your loo, why not take advantage of the special offer on Hippo the Water Saver at Ethical Superstore?